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Creating an indie game is a thrilling yet challenging journey. Here are the 10 lessons we learned while developing our first game, PedalVerse. Whether you’re a beginner or looking to refine your process, these tips will help you save time, energy, and frustration.
Lesson 1: Make a Game Design Document
A Game Design Document (GDD) serves as your blueprint, keeping your vision clear and development structured. It’s where you outline your game’s core mechanics, story, art style, and development roadmap. A GDD ensures everyone involved—whether it’s a team or just you—is aligned on the project’s goals. Without it, it’s easy to lose focus or waste time on unnecessary features.
Start small with a simple document and update it as your game evolves. It’s not just a tool for organization; it’s also valuable for pitching your game to potential collaborators or investors. We’re sharing the same Notion template we used for PedalVerse. Grab it here: Free GDD Template.
Lesson 2: Keep the Scope Small
As tempting as it may be to create a massive, feature-rich game, it’s smarter to start small. Smaller projects are not only easier to manage but also allow you to complete the development cycle faster, giving you valuable insights into the process.
A small scope means you can finish your game within 6 to 9 months, avoiding burnout and maintaining motivation. Completing smaller projects also lets you experiment with different genres and mechanics, helping you discover what works best for you. Remember, a polished small game is better than an incomplete large one.
Lesson 3: Your First Gameplay Idea is Never Perfect
When you come up with a gameplay idea, it’s easy to get attached. However, game development is an iterative process. Your initial concept might not work as well in practice, and that’s perfectly normal. Prototyping allows you to test your ideas and see what works—and what doesn’t.
Be open to feedback from others and ready to make changes. Iteration often leads to unexpected innovations that can elevate your game. Stay flexible and don’t hesitate to scrap or tweak ideas that aren’t fun or engaging.
Lesson 4: Don’t Build in Private
Sharing your progress is as important as making the game itself. When you post screenshots, videos, or updates on social media, you build excitement for your project and connect with potential players. This early engagement can provide invaluable feedback and help you refine your game.
Additionally, sharing your journey builds an audience that’s invested in your success. By the time you launch, you’ll already have a community of supporters eager to play your game. Don’t let fear hold you back—start sharing today.
Lesson 5: Marketing Takes as Much Effort as Development
Creating a great game is only half the battle. If no one knows about your game, it doesn’t matter how amazing it is. Marketing is crucial for reaching your audience and generating interest. Start by building a presence on social media. Share regular updates, behind-the-scenes content, and progress videos.
Decide whether to market your game under its own name or as part of a studio brand. A studio brand is ideal for long-term success, allowing you to carry over your audience to future projects. Remember, marketing isn’t something you do at the end; it’s an ongoing process throughout development.
Lesson 6: Make a Trailer Early to Sell Your Game
A polished trailer is your game’s first impression. It’s the easiest way to grab attention and build excitement. Your trailer should highlight the best aspects of your game, whether it’s unique mechanics, stunning visuals, or an engaging story. Keep it short—1 to 2 minutes is ideal.
Focus on the first 5 seconds, as this is your golden window to hook viewers. Skip the logos and dive straight into the action. A well-made trailer can drive wishlists, attract media attention, and even boost sales before launch.
Lesson 7: Make a Playable Demo
Demos let players experience your game firsthand, building excitement and trust. In today’s competitive market, a playable demo is your chance to stand out. Use it to showcase your game’s unique aspects and gather feedback from real players.
A good demo doesn’t have to be long—focus on delivering a polished slice of your game that leaves players wanting more. A strong demo can drive wishlists, generate word-of-mouth buzz, and create anticipation for your full release.
Lesson 8: Optimize Your Steam Store Page Early
Your Steam store page is your game’s storefront—make it count. Set it up early to attract interest and build visibility. Use eye-catching visuals, a clear description, and well-researched tags to reach your target audience. Don’t underestimate the power of good copywriting and attractive key art.
Need help? Check out Chris’s free course: Steam Page Optimization.
Lesson 9: Participate in Fests as Much as Possible
Game festivals and showcases are fantastic opportunities to market your game for free. They give you exposure, feedback, and a chance to connect with players. Events like Steam Next Fest can significantly boost visibility and wishlists.
These events also provide an opportunity to gather feedback and make last-minute improvements before launch. Participating in multiple festivals can build momentum and ensure a strong launch day performance.
Lesson 10: Just Make Games
Game development is a journey, not a destination. Each project you complete teaches you valuable lessons and helps you grow as a developer. Start small, iterate, and keep building. Focus on learning and improving with each game. Every completed project—no matter how small—is a step toward achieving your goals.
Stay consistent, believe in your vision, and keep moving forward. Success doesn’t happen overnight, but with persistence, it will happen. Keep creating, innovating, and bringing your ideas to life.
Don’t forget, PedalVerse is currently 50% off on Steam! Check it out here.
Bonus: Want to know how much an indie game can earn? Check out our video, “How Much Money Our First Indie Game Made in the First Month.” Until then, keep creating, innovating, and pedaling forward!
